Our mission is simple.
Support the Channel, Build the Brand.™
Mcomm Group supports manufacturers and their sales and distribution channels. We develop and implement research-driven marketing strategies, with proven workflows and programs, into your system, helping local channel members target, qualify, follow up, and repeat. Our team integrates with corporate and channel teams to help protect, support and grow your brand. We speed product and promotion content through the channel and ensure consistency across all touch-points. At the end of the day, we make it easy for your channel to work with you.
Bridging the gap.
Mcomm was founded in 2002 by our president, Charlie Callaway, with a vision of bridging the gap between corporate marketing and the channel sales functions.
The result is a company that can deliver the necessary tools and resources to improve the channel marketing process, maintain corporate brand integrity, and actually help boost sales and overall efficiency.
Building great brands.
Over the past decade, we’ve had the privilege to work with some of the best brands in their respective industries. Click on any of the logos below and find out just exactly how Mcomm fueled their channel success.
What our clients are saying.
“Working with Mcomm Group on call/email campaigns, we realized 6.5% conversion from our target list and an ROI directly from the campaign of 17%. Adding up all of our sales from the targets that had previous relationships, that ROI could skyrocket to as high as 7000%!”
– Kyle Sanger - Redhead Equipment
“Due to the patient retention calling efforts Mcomm has done, Bixby Eye Center has not been booked with patients for 5 weeks out in years. Looking forward to interacting with past patients again.”
– Dr. Bixby, Bixby Eye Center
“Mcomm's direct mail tools have been a tremendous boost to the parts and service business in my area. The mailings are bright, to the point and not easily missed by customers. Dealers have commented that Mcomm is extremely easy to deal with and have been pleased with the results.”
– Jamie Spellman, Area Sales Manager - CNH Capital
“Mcomm Group has generated some positive leads that have turned into sales of equipment, parts and service. The reporting that we receive has provided quality information that our branches have been able to turn into actionable items and put our people in front of customers that are ready to purchase.”
– Jeff Hedge, Vice President - Birkey’s Equipment
"Thank you to the entire Mcomm team for making the Super Boom Road Show a huge success! The show was a great success in large part to Mcomm’s event vision, planning and organization, inclusive collateral and display designs and event support. Mcomm made sure we had everything we needed, even items we didn’t anticipate needing. Awesome job, thanks!"
Dave December, New Holland Construction
"Wow! I can’t believe the number of leads Evergreen FS is getting. Let’s hope they can convert them into new business. Your callers seem to be doing a great job. From my vantage point, this is going well."
Ron Durdle, GROWMARK
“Thank you for making the Case Rodeo Series Championship Event one of the most memorable events in Case Construction Equipment history.”
Jim Hughes, Case Construction
"Thanks to Mcomm Group, the launch of the Astec Mining brand at MineExpo 2012 was well received all-around from handouts, activities, sponsor tie-ins and booth graphics. This was the most professional our booth has ever looked and we plan to repurpose this signage at future events to help support the brand launch."
Chad McClaskey, Astec Mining
With a vision of bridging the gap between corporate marketing and channel sales, Charlie Callaway founds Mcomm Group.
Mcomm develops a pilot study for New Holland Construction, a division of CNH, designed to test what works, what doesn’t and what procedures lead to the best ROI.
Mcomm conducts field survey work as part of the study.
Mcomm designs and implements its first co-op program for New Holland Construction dealers, direct mail postcards for dealers throughout the U.S.
The success of Mcomm Group’s postcard program leads to the creation of new direct mail tools – bi-folds, newsletters, and radio scripts for dealer use.
Mcomm adds database management to its toolbox for the dealer channel.
Case Construction assigns Mcomm the responsibility for designing and implementing corporate direct mail efforts.
Mcomm adds two new clients to its roster – Takeda Pharmaceuticals and Life Fitness exercise equipment.
Based on the performance of its corporate direct mail efforts, Mcomm begins implementation of dealer direct mail programs for Case dealers located in the U.S.
Mcomm continues its growth by implementing direct mail for New Holland Agriculture dealers.
Hensley Industries assigns collateral development and major trade show responsibilities to Mcomm Group.
Mcomm Group begins implementation of regional group media for Case Construction dealers.
Mcomm adds programs for statement stuffers and outdoor advertising to its growing list of services.
Committed to developing new technologies, Mcomm initiates an electronic media division focusing on website development for dealerships.
Mcomm begins work for Astec Underground, dealer materials and direct mail.
On hold messaging, a custom sales letter program, and a dealer identity program are added to the products and services Mcomm manages for dealerships.
Rube’s Steaks assigns Mcomm Group responsibility for marketing and advertising including development of their website for direct sales to customers nationwide.
Mcomm develops an updated online ad planner for Case Construction.
Posters and other POS materials are added to Mcomm’s arsenal for dealers.
CNH Capital and Mcomm conduct direct mail efforts for the first time.
Muddy Creek Wine Co.
Muddy Creek Wine Co. assigns its website design and construction to Mcomm Group.
Printing On Demand
Mcomm’s commitment to find the best solutions for supporting the channel while building the brand leads to the development of variable data / printing on demand direct mail programs.
Canadian Case dealers are added to Mcomm’s client list.
Case Rodeo Series
Expanding its list of services to include event management, Mcomm conducts a year long, nationwide event, The Case Rodeo Series, involving 77 dealer-sponsored events, and the final mega event at Conexpo.
Perf Go Green
Perf Go Green, a manufacturer of biodegradable plastic bags enlists Mcomm Gorup’s help in point of sale display development and implementation.
Case Bid Leads
Fulfilling its promise to lead rather than follow, Mcomm originates the Case Bid Lead direct mail program – a unique innovative program that puts the hottest leads in dealer salespeople hands before the competition.
Mcomm adds social media to its inventory of web-based marketing tools for clients.
Unilever Channel Marketing hires Mcomm for implementation of special promotion programs.
Development begins of the next phase of Mcomm’s bid leads program with the goal of integrating data into CRM applications.
Mcomm refocuses its channel support services to concentrate on maximizing the utilization of new information technologies and advanced database management applications. WebConstruct, an efficient dealer website construction program becomes part of Mcomm’s arsenal of products and services.
Unilever: Lipton ResponsibiliTEA Promotion
Mcomm begins telesales services for Unilever Lipton ResponsibiliTEA Sample Promotion to outline the store promotional materials to store managers, fulfill POS material shipments and execute a store manager survey / results tabulation back to Unilever.
Unilever: Knorr Pita Pit Program Launch
To support the launch of the Unilever Knorr Soup Program in 133 Pita Pit franchise locations, Mcomm provided program development and implementation as well as outbound telesales service.
In-Store Video Signage Program
Mcomm manages a new dealer co-op program introduced offering attention-grabbing video content on monitors in dealerships which deliver promotional messages that are customizable by utilizing a simple drag-and-drop interface from a continuously-updated digital library.
NHCE Super Boom Road Shows
Billed as “Bigger, Badder, Better”, Mcomm managed comprehensive event planning, marketing and logistics for this nationwide Event Series for New Holland which involved 40 dealer-sponsored events and 975 competitors, culminating in a final mega-event for XX Semi-Finalists at GIE+EXPO show in Louisville.
Case Triple Threat Rodeo Series event planning
Local and Championship Event planning, website design, competition event implementation, social media efforts, and marketing development for the Case Triple Threat Rodeo Series. Occuring every three years, this North American event involved 54 dealer-sponsored events, with the Championship Event hosting 59 semi-finalists at World of Concrete in Las Vegas.
Mobile Website and IPAD Lead qualification developments
Mcomm used HTML5 local storage to program a tool for Case and New Holland Construction to capture lead information at a trade show or local event without needing internet connectivity.
For an intensive, 900-page spec book for this manufacturing company, Mcomm provided data entry and verification, SOPs for consistency and manual proofing, and artwork and artwork was streamlined for print as well as online download.
Mcomm faces the challenge of co-branding five companies into one integrated trade show booth for MINExpo, the world’s largest mining show. Partnering with a trade show booth vendor, Mcomm is building the booth from the ground up including concept, design, layout, graphics and interactive putting green.
Mcomm is bringing multi-level awareness and branding strategies for this global retailer of remanufactured ink and toner. Efforts include North American quarterly campaigns, campaign MRC customizable store marketing materials, lead management and high potential prospect telesales marketing.
Rocky Mountain Equipment
Mcomm builds a comprehensive, multi-tiered website introducing the integration of five Canadian construction and agriculture dealerships under one umbrella organization.
The Archangel Response
A unique publicity opportunity for Mcomm with first-time novelist and quadriplegic Kevin Harmon included book cover and website design, press kits, an Open House/Book Launch Event, social media and local and national book distribution efforts.
Astec Mining presented Mcomm Group with a research and design project to provide important demographics on 14 targeted international market places across 6 continents. The project utilized strong infographics to convey needed information on population, GDP, the mining industry, commodity production, natural resources, imports, exports and prominent import partners.
Eyecare Industry Retention Program
Mcomm Group specializes in lead development calls in multiple targeting strategies. Bixby Eye Center approached Mcomm Group to increase customer retention rates. Through a series of targeted, timely call campaigns, Mcomm Group was able to bring back 17% of patients contacted who had not been back to the practice.
Mcomm Group is presented the opportunity to establish a brand identity for FS Propane and provide the new brand identity to 32 member companies across the Midwest. The new identity was supported with multifaceted collateral material to introduce the new brand to the local communities FS Propane served.
Mcomm Group continued to increase Cartridge World brand awareness through direct mail programs, lead generation calls and a customer outreach program. In addition, a series of radio ads were produced to promote Cartridge World through a national radio purchase, and national focus groups were executed to gain feedback and establish long-term goals.
Helac PowerTilt Awareness
Helac Corporation, a leader in the rotary actuation industry for 45 years, wanted to build awareness and promote their key construction attachment, PowerTilt. The PowerTilt increases productivity up to a 50% by allowing the operator to tilt the attachment up to 180 degrees. Mcomm Group launched a multi-touch campaign for three dealers, utilizing direct mail, lead development calls, personalized email and a microsite. 10% of total customers reached through calling efforts requested a product demo and emails was collected for 23% of the leads allowing consistent, cost-effective communications.
After developing a new brand for FS Propane in 2013, collateral material was created to introduce this new brand to the Residential Propane Market in 2014. Mcomm Group coordinated marketing efforts across their 32 different member companies. Material included direct mails, door hangers, email templates, lead development calls, statement stuffers and trade show displays. Two pieces won awards for design with CAA, while FS Propane realized their single largest new business push during the effort.
Case Customer Outreach Program
The largest Customer Outreach program Mcomm Group executed this year was for Case Construction with 13 dealers and corporate participating in monthly campaigns. Direct mail and personalized emails were used across 31 states along with over 3,200 hours of calls, resulting in 22,665 completed calls. 20% of those calls reached the purchasing contact with 39% of those contacts converting to an interested lead. This also provided clean, updated market data and email acquisition with consent.