
After the Sale: A Smart Retention Strategy Is Your Best Sales Tool
For most companies, closing the sale is the finish line. But for smart marketers and sales teams, it’s just the starting point. With rising customer acquisition costs and increasing competition, a powerful retention strategy is essential.

The Print Advantage
In an industry where hands-on matters, print marketing remains a powerful sales tool. Whether it’s on the lot, at a trade show, or sent directly to a customer’s home, the right print collateral makes a dealership’s equipment and services more memorable, more professional, and easier to sell.

The Power of an Outbound Call
Customer outreach drives sales, loyalty, and relationships in equipment dealerships. For nearly 20 years, Mcomm Group has executed more than 400,000 calls on behalf of equipment dealers, helping them generate leads, update customer data, and strengthen long-term relationships.

Creating Effective Dealer Marketing Campaigns in 2025
Dealer marketing campaigns in 2025 are more complex than ever, driven by shifts in consumer behavior, the rise of AI tools, and a growing emphasis on omnichannel marketing.

Breaking the Mold: Transparency in Dealer Marketing
Transparency is more than a buzzword—it’s a necessity. Yet, too often, industry leading companies and 3rd party vendors operate like fortresses, guarding client data and analytics as if they own them.

30-Second Barbecue Sauce: The Mcomm Group Philosophy
Responsiveness isn’t just a value – it’s a game-changer. For Mcomm Group, this philosophy is perfectly captured in the “30-Second Barbecue Sauce Story,” a reflection from Founder and Managing Director, Charlie Callaway’s days back in the1990’s managing Houston’s Restaurants.