Equipment Dealers Drive Sales with Tangible Marketing
In an industry where hands-on matters, print marketing remains a powerful sales tool. Whether it’s on the lot, at a trade show, or sent directly to a customer’s home, the right print collateral makes a dealership’s equipment and services more memorable, more professional, and easier to sell.
Why Print Still Works
While digital channels drive awareness, it’s often a hard copy spec sheet, brochure, or banner that closes the gap between curiosity and conversion. In-person sales rely on tools that provide clarity, confidence, and credibility—all of which is attained with a solid print strategy in place.
The Heavy Equipment Print Toolkit
Here’s how top-performing dealers use print materials to elevate their presence and drive sales:
- Product and rental brochures, plus full-line catalogs – Promote key benefits through professional layouts.
- Spec sheets and sell sheets – Arm reps with accurate information in a format buyers will keep.
- Mailers and flyers – Communicate product launches and promotions to targeted service areas and customers.
- Banners, signage, decals, and tents – Make event exhibit space and location storefronts impossible to miss.
- Presentation folders and business cards – Leave a lasting impression and stay top of mind.
The Importance of a Strong Print Partner
Mcomm delivers end-to-end print solutions specifically for the heavy equipment space.
We speak industry language—and we make sure that all collateral follows brand standards—to ensure a strong and consistent brand presence, as well as to meet guidelines for any available co-op reimbursement. (More on this in the Bonus section.)
From one-off flyers and presentation folders to multilocation promotions, open houses, and training events, we’ve got the team, talent, and tools to handle your print material needs.
- One-stop shop from design to delivery
- Proven templates and materials
- Fast turnaround with no hassles
- Scalable runs from 1 to 5,000+
- Reliable fulfillment and shipping
Bonus: Don’t Leave Co-op Money on the Table
We help dealers navigate co-op funding and pre-approval processes, ensuring your print projects not only make an impact but also qualify for available marketing dollars you’ve earned.
