MCOMM was founded in 2002 by our president, Charlie Callaway, with a vision of bridging the gap between corporate marketing and the channel sales functions.
The result is a company that could deliver the necessary tools and resources to improve the channel marketing process, maintain corporate brand integrity, and actually help boost sales and overall efficiency.
Over the last eight years, we’ve had the privilege to work with some of the best brands in their respective industries. Click on any of the logos below and find out just exactly how MCOMM fueled their channel success.
Sure, it’s part of our wide range of channel marketing services, but with over 20 years of advertising agency and corporate marketing experience, MCOMM has an edge in providing traditional advertising services or media buying and placement for our clients. Our expertise in branding and advertising helps us develop relevant messages and creative content that drives customer purchase and loyalty.
MCOMM effectively uses web-based marketing solutions as part of our overall mix. Whether it’s full website development, microsites, landing pages, banner advertising, webcasts, or online database tools, MCOMM can help you navigate the opportunities the web provides.
Positive customer experience with your brand is critical to an event’s success. From overall event concepting to the details of event kits and attendee traffic patterns, Mcomm has done it all successfully. It’s our attention to the small things that makes the large event a hit.
With a vision of bridging the gap between corporate marketing and channel sales, Charlie Callaway founds Mcomm Group.
Mcomm develops a pilot study for New Holland Construction, a division of CNH, designed to test what works, what doesn’t and what procedures lead to the best ROI.
Mcomm conducts field survey work as part of the study.
Mcomm designs and implements its first co-op program for New Holland Construction dealers, direct mail postcards for dealers throughout the U.S.
The success of Mcomm Group’s postcard program leads to the creation of new direct mail tools – bi-folds, newsletters, and radio scripts for dealer use.
Mcomm adds database management to its toolbox for the dealer channel.
Case Construction assigns Mcomm the responsibility for designing and implementing corporate direct mail efforts.
Mcomm adds two new clients to its roster – Takeda Pharmaceuticals and Life Fitness exercise equipment.
Based on the performance of its corporate direct mail efforts, Mcomm begins implementation of dealer direct mail programs for Case dealers located in the U.S.
Mcomm continues its growth by implementing direct mail for New Holland Agriculture dealers.
Hensley Industries assigns collateral development and major trade show responsibilities to Mcomm Group.
Mcomm Group begins implementation of regional group media for Case Construction dealers.
Mcomm adds programs for statement stuffers and outdoor advertising to its growing list of services.
Committed to developing new technologies, Mcomm initiates an electronic media division focusing on website development for dealerships.
Mcomm begins work for Astec Underground, dealer materials and direct mail.
On hold messaging, a custom sales letter program, and a dealer identity program are added to the products and services Mcomm manages for dealerships.
Rube’s Steaks assigns Mcomm Group responsibility for marketing and advertising including development of their website for direct sales to customers nationwide.
Mcomm develops an updated online ad planner for Case Construction.
Posters and other POS materials are added to Mcomm’s arsenal for dealers.
CNH Capital and Mcomm conduct direct mail efforts for the first time.
Muddy Creek Wine Co. assigns its website design and construction to Mcomm Group.
Mcomm’s commitment to find the best solutions for supporting the channel while building the brand leads to the development of variable data / printing on demand direct mail programs.
Canadian Case dealers are added to Mcomm’s client list.
Expanding its list of services to include event management, Mcomm conducts a year long, nationwide event, The Case Rodeo Series, involving 77 dealer-sponsored events, and the final mega event at Conexpo.
Perf Go Green, a manufacturer of biodegradable plastic bags enlists Mcomm Gorup’s help in point of sale display development and implementation.
Fulfilling its promise to lead rather than follow, Mcomm originates the Case Bid Lead direct mail program – a unique innovative program that puts the hottest leads in dealer salespeople hands before the competition.
Mcomm adds social media to its inventory of web-based marketing tools for clients.
Unilever Channel Marketing hires Mcomm for implementation of special promotion programs.
Development begins of the next phase of Mcomm’s bid leads program with the goal of integrating data into CRM applications.
Mcomm refocuses its channel support services to concentrate on maximizing the utilization of new information technologies and advanced database management applications. WebConstruct, an efficient dealer website construction program becomes part of Mcomm’s arsenal of products and services.
In an age of rapidly escalating technology Mcomm is committed to taking full advantage of the changes resulting from new technologies. Whatever changes the future holds, we will be working hard to develop systems and products that help build our client’s brand by supporting the channels that market their products and services.
