Comprehensive? Sure.
Proven? Definitely.
Case Construction
Imagine the work involved in managing all the details for 70 construction equipment competitions all across America. Local “rodeos” involving hundreds of competitors, thousands of spectators and thousands of details were conducted all across North America and it all came off without a hitch. Our experience with dealers and organizational skills made the difference. To quote Jim Hughes, Brand Marketing Manager for Case Construction, “Thank you for making the Case Rodeo Series Championship Event one of the most memorable events in Case Construction Equipment history!”
Perf Go Green Launch
Attracting buyers to an in-store display takes a lot of work up front. Testing copy, design, sizes, “aisle appeal” and functionality before production is necessary for success. This revolutionary new product – 100% biodegradable plastic trash bags made from recycled plastic – needed displays that communicated. Working closely with display fabricators we created a merchandising unit with production efficiency, a small footprint and a commanding presence.
Rube’s Steaks
Every business, every brand eventually needs to revitalize it’s image. When Rube’s Steaks felt their time had come, we guided them through the process. From a new and “look” to creation of new ad materials - website design, with ecommerce implementation, point of sale items and signage, we took care of it all.
Tarini Wines
There’s nothing more exciting than creating a new brand and it’s even more so when it’s a new wine label. From creating a name through distributor sales materials, MCOMM developed everything needed to successfully launch a new wine. MCOMM researched names, designed a logo and label, focus tested names and designs, and then developed a brand with real consumer appeal. Wine tastings, restaurant point of sale shipping carton design and retail merchandising were all part of the launch.
New Holland Construction
Sales of NHC loader backhoes rose dramatically as a result of a multimedia promotion that included direct mail, print ads, outdoor, web banner ads, on-hold messages and radio. MCOMM wrote, designed and executed the entire campaign based on the clients suggested “Triple Play” theme. To quote our client, sales “Blew our numbers out of the water.”
Life Fitness
Life Fitness is a leader in supplying exercise equipment to health clubs throughout the country. Managing their internal sales forces customer contact was a problem. They came to MCOMM for a way to manage a customer contact program for communicating with Health club management. Our solution was an online process that included direct mail card ordering, fulfillment tracking results and capturing feedback from the field. From conception to implementation the sales force was kept in the loop-insuring the program’s success.
